Jonathan Cook

The 3 Search Types You Must Know & Understand

Think about this. When you enter a phrase into Google and then hit the Search button, what is your Intent? In other words, what are you trying to accomplish? Are you shopping? Or are you just trying to find out something like where to eat dinner to... Read >

Google Instant: The Future of Search & How It Affects You

This development has the search engine world talking and there's a good reason for that reaction. It's an especially public change is one searchers will be interacting with directly starting with the search box on the Google homepage. It doesn't get... Read >

How To Use Pay Per Click (PPC) To Do Fast & Easy Marketing Research That Guarantees Results

Although you may be extremely active in your search engine marketing, it's a good bet that you still do some form of offline, or traditional, marketing and advertising. Do you do display ads in newspapers, magazines or other print media? Do you have... Read >

Why Google Knows Your Page Load Time & How It Could Be Keeping Your Rankings Down

It's Official. Google has confirmed that your page load time - how long it takes for the browser to fully bring up your page and its graphic/multimedia contents - is considered in their ranking algorithm. Since this is the most important ranking fo... Read >

The Timeless Truth You Must Use In Your Internet Marketing If You Want To Survive

It still amazes me just how relevant the techniques used by advertisers and marketers 100 years ago still are today. Here we are in the 21st Century. We live in a world that is in constant motion, trying to deal with a marketplace that is changing at... Read >

How To Get Your Site Indexed In Google & Start Getting Traffic

If you've got a new site, one of your 1st big concerns is going to be getting it indexed and listed in the search engines. Especially in Google. I hear often from site owners who are concerned because their site hasn't appeared in Google yet. You can... Read >

The Key to Search Engine Marketing That You’re Not Using Right

Meta Tags. Once a huge factor in the SEO and search ranking game, they're now the subject of nostalgia for Pros who've been around a while. You can hear them in Starbucks talking about 'Remember when stuffing the Meta Keywords tag got you to the to... Read >

Why PPC Works Exactly Right & The Skeptics Are Wrong

If there's one thing people always say about search ads it's this: "Nobody clicks on those. I sure don't." If a camera were mounted above their computer you would see that almost 100% of those people actually do click on search ads. They just don't l... Read >

How To Avoid 'Baby Talk' SEO Copywriting & Make The Sale

Have you ever had someone, a fellow adult to be specific, speak to you in baby talk? Annoying isn't it? Try doing it to someone you don't know and you're asking to be punched in the face. But that's exactly what some people are doing in their SEO ef... Read >

Why Your SEO Is Not An Office Supply, Part 3

After reading the first 2 parts of this series you might feel a little lost and even powerless. What can you do to protect your business and partner with a good, honest, capable SEO? Like anything in life, and especially business, there is no way to ... Read >

Why Your SEO Is Not An Office Supply, Part 2

Despite the fact that this is the 2nd Part of a series, it can be read on its own. Here we'll deal with the great SEO misconception: ‘Search Engine Rankings are the same and you'll get the same Rankings from most SEOs'. Nothing could be more wrong... Read >

How To Roll Out Your SEO Link Campaign Like A Red Carpet

Link campaigns are essential. Vital. The off-site foundation to your SEO effort. The problem is that the search engines, especially Google, are combating search optimization that appears blatant? Why? Because it's all a part of the game. G... Read >

How To Move Your Pay Per Click Ads From Skid Row To Uptown

We all know what a ‘bad neighborhood' is - it's the one where people stumble around 24/7 holding bottles with brown paper bags wrapped around them. Wrapped around the bottles, not the people. Now imagine yourself as an insurance salesman. You're a... Read >

How Your SEO Must Change To Succeed In Google’s Personalized Search

Rankings in Google can be very confusing today. You see your site ranking in one position when you search. Your friend sees it ranking in a very different place when they do the same keyword search. What's an SEO, or anyone doing their own optimizati... Read >

Why Some SEO Guarantees Can Be Dangerous To Your Business

Everybody loves a guarantee. Businesses are often built on one. How many ads do you see on television where the guy, usually screaming at the screen like he won the lottery, throws in the word ‘Guaranteed' every few seconds? Why do they do it? Bec... Read >